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Maximize your Open House Game

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How to maximize your exposure and conversion at Open Houses!

Open Houses are so cool because it is like a POP UP STORE for your real estate business.

I love this interview between Tom Ferry and Andy Tse- Andy's Open House process is SO much more involved than what I see many in the business do. Which Open House Saturday experience would you prefer:

  1. spend 4 hours setting up and striking a basic Open house and only sometimes getting new opportunities
  2. spend 2 hours of prep + $150 marketing budget to increase your odds of PRODUCTIVE NEIGHBORHOOD INTERACTIONS every time

Let's get into what I've set up for my Real Estate Partners to run with

SET UP - DRIVING TRAFFIC TO YOUR OPEN


  • Create a branded microsite in the Curb Hero Platform.
  • Use this micro site to share on social media- It puts YOU as the contact even if it is not your listing.
  • Promote the LARGER AREA - not just the home. Get your friends to imagine making a morning out of that neighborhood, and then stopping by the Open to check it out. Tag other area businesses in your Open house promo post
  • Use the Post card template to Mail invitations to the neighbors
  • (pro-tip) offer a neighborhood exclusive open house for 1 hour before the published REAL OPEN HOUSE
  • the neighbors are overlooked champions for your Open - ask them what they like best about living in the neighborhood. They can give you a wealth of information to share with other Open House visitors.
  • The post card template includes a QR code that will capture their phone number information, and allow you to keep them updated on the progress of the home sale: price changes, pending status, back on market, final details etc. - You will have an opportunity to become the neighborhood expert for these opt-in neighbors, and potentially become their agent in the future if you put them in you stay in touch system.

POP UP - CREATE ENGAGEMENT WITH VISITORS

  • Set your microsite to "open house sign in"
  • Send Me your QR code in the system - and I can set you up with a re-usable acryllic stand up sign.
  • Update your CURB HERO QR code link to "FULL SCREEN TAKEOVER" for the property you'll be hosting- you will ASSIGN the listing details to the QR code and set to OPEN HOUSE SIGN IN. This will ensure that your visitors can sign in with the QR code if they want to.
  • The Sign-ins will send you an immediate text message - IF YOU REPLY to that text, it will ADD NOTES to their contact form.
  • Now you have all of their actual contact information - What do we do?

FOLLOW UP

  • Follow up with every visitor with a Thank you text - SAME DAY - solicit feedback about the property - try to get a conversation started
  • Find out if they understand what has changed about home buying in 2024 - this is a great opportunity to add immediate value - BUYERS ARE CONFUSED
  • Send them a custom "real estate report card" of the neighborhood - this is totally awesome information they cannot get on their own.
  • Recommend alternative homes for sale that have some kind of commonality - off market or pocket listings are ideal here. Offer to meet them at a home that is not open - bring your buyer service agreement to that meeting.
  • Create a stay in touch system that expands your relevance
  • CURB HERO integrates with most CRM's - so lets make sure we're taking advantage of building your list.


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Reviews

"I can’t believe how many times James has helped me to understand my options for buying a home. I have called him several times over the years and asked him to give me options for home buying and to simplify my loan options. I always hang up feeling very grateful for the time, the patience and the choices he comes up with. James looks at the big picture and explains every detail I need to make an informed decision. He listens and makes the world of home buying not so complicated. I would recommend James Adair to anyone. He is a master communicator. He is kind and very knowledgeable."

tracy livermore

"James and Jessica did a great job, and fit perfect for me as a first time home buyer. James discussed multiple options and helped me find a loan package that balanced both long term wealth with near term affordability. James helped me to understand the mortgage process more thoroughly, and even screenshared the exact interface that he used to lock in rates. To top it off, he attended closing with me at the escrow office and participated real time with questions I had on the final documents. 10/10 - would make a large financial decision with them again"

robert holt

"James has guided me through two home purchases. He connected me with the real estate that he felt would fit the property type I was looking for, which has also been a great success. He and his team make the home buying process a breeze."

n warren

"James is amazing! Incredible response time, so smart, kind, and patient—will be recommending him to everyone I know whether they need a home loan or not. Thank you James and team for helping make me a home owner! And with their Home Ownership 360 philosophy I'm thrilled to continue working with them in whatever capacity possible. Couldn't be happier, five stars is not enough."

jaime temairik

"Very good communication. Videos helpful"

doreen w

"James was quick to respond, had great solutions to problems, was personable and professional, went above and beyond in an effort to make sure our transaction went smoothly."

amy r

"Quick and responsive."

william b

"James Adair & his team of experienced mortgage professionals made the purchase of my new home (out of OR State) a true success. Their on-point communication via email and phone between me and the Escrow company was extraordinary throughout the entire process. His team answered all of my questions and concerns …..and I had many! Due diligence was executed every step of the way. With the best percentage rate secured just in time and their entire documents processed one week earlier than Escrow had originally projected, I definitely chose the right team for guidance and getting the job done. Yes, I highly recommend James and his Sierra Pacific team."

susan b

"James was always quick and generous with answering my many questions and analyzing different scenarios for my loan."

aaron g